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Patrick Manning on Georgia Tech New Deal with Under Armour
Patrick Manning
Georgia Tech New Deal with Under Armour
Claims and stances
0:00
Patrick Manning strongly supports: Under Armour is targeting Georgia Tech as an untapped market to secure a sponsorship early before the program's value increases.
0:42
Patrick Manning strongly supports: The $190 million deal with Under Armour provides a significant financial upgrade over the previous Adidas deal, specifically increasing annual payments from $3 million to $16 million plus bonuses.
Transcript
0:00
Yeah, I agree with you.
0:01
I think this deal is massive for Georgia Tech.
0:04
Um I remember uh several years ago um that Notre Dame underwent the same deal.
0:11
Now they're still sponsored by Under Armour, but um I think the reason it's happening is because the way Brent Key's coaching the team um football programs actually making waves for the first time since 2014 maybe.
0:27
Undefeated through five weeks.
0:29
So I think Under Armour sees that Georgia Tech is an untapped market for sports and that's why they wanted to um kinda get it early versus going later and having to pay Georgia Tech a bit more.
0:42
So definitely a smart investment from Under Armour's side and it benefits both parties with them getting their advertisements and Georgia Tech getting more money to uh help grow the program.