Luca Pietro0:00 Under Armour and Georgia Tech just signed a $190 million deal for Under Armour to become the official sponsor of Georgia Tech starting in 2026.0:08 Georgia Tech is going back to their roots by switching back to Under Armour after only being with Adidas for a brief period of time.0:14 This is super interesting because this is the one of the biggest deals Under Armour has ever signed, and it's the first new deal that Under Armour has signed with the collegiate program in almost over a decade.0:25 This program is much more than what Adidas was paying Georgia Tech previously, which was $3 million a year, bumping up to $16 million a year plus some additional bonuses and payments for Georgia Tech.0:38 So this is huge for Georgia Tech.0:39 It's huge for their NIL fund.0:41 This is huge to bring in more revenue to the school and continue the legacy that Brent Key has made as the Georgia Tech head coach in making Georgia Tech a football powerhouse again.0:48 Go Jackets.
Patrick Manning0:00 Yeah, I agree with you.0:01 I think this deal is massive for Georgia Tech.0:04 Um I remember uh several years ago um that Notre Dame underwent the same deal.0:11 Now they're still sponsored by Under Armour, but um I think the reason it's happening is because the way Brent Key's coaching the team um football programs actually making waves for the first time since 2014 maybe.0:27 Undefeated through five weeks.0:29 So I think Under Armour sees that Georgia Tech is an untapped market for sports and that's why they wanted to um kinda get it early versus going later and having to pay Georgia Tech a bit more.0:42 So definitely a smart investment from Under Armour's side and it benefits both parties with them getting their advertisements and Georgia Tech getting more money to uh help grow the program.