Loading…

Luca Pietro on Georgia Tech New Deal with Under Armour

Georgia Tech New Deal with Under Armour

Claims and stances

0:00 Luca Pietro strongly supports: The $190 million deal with Under Armour provides a significant financial upgrade over the previous Adidas deal, specifically increasing annual payments from $3 million to $16 million plus bonuses.

Transcript

0:00 Under Armour and Georgia Tech just signed a $190 million deal for Under Armour to become the official sponsor of Georgia Tech starting in 2026.
0:08 Georgia Tech is going back to their roots by switching back to Under Armour after only being with Adidas for a brief period of time.
0:14 This is super interesting because this is the one of the biggest deals Under Armour has ever signed, and it's the first new deal that Under Armour has signed with the collegiate program in almost over a decade.
0:25 This program is much more than what Adidas was paying Georgia Tech previously, which was $3 million a year, bumping up to $16 million a year plus some additional bonuses and payments for Georgia Tech.
0:38 So this is huge for Georgia Tech.
0:39 It's huge for their NIL fund.
0:41 This is huge to bring in more revenue to the school and continue the legacy that Brent Key has made as the Georgia Tech head coach in making Georgia Tech a football powerhouse again.
0:48 Go Jackets.