Luca Pietro0:00 According to Gallup's annual consumption survey, only 54% of Americans reported drinking alcohol.0:06 This is a record low number that we haven't seen in 50, 60, 70 years, all time, as a matter of fact.0:14 This is a record low number.0:15 It's been chugging down ever since 1981, where we reach record highs of 71% consumption across the United States.0:23 And this is really attributed to a few things.0:26 A lot of people want to say that alcohol is becoming out of style because different substances are becoming more of uh popular amongst different age groups, such as nicotine and recreational marijuana, which is now legal in uh about 25 states across the US.0:40 So um, but as a matter of fact, that's not the case why this is happening.0:44 Uh the number one reason for this decline in alcohol is people becoming more conscious uh for their health, uh especially individuals between that 18 to 30 range uh have reported that they're significantly more concerned about the negative health effects that come with drinking alcohol uh compared to prior to that.1:03 Uh there's no true focus on that.1:06 Only a small percentage of people who consumed alcohol uh really were worried about the the negative effects of it.1:13 Um so we've seen that that number come down, uh especially since COVID-19.1:18 Uh the number was around 62%, and that's due to people working from home uh having a lot more time on their hands, not having to go to the office the next day.1:27 Um but ever since the pandemic we've seen that number slowly tick down, all the way down to 54%, and that is really attributed to this new wave coming across America, especially with the younger generations of more better for you alternatives, um not consuming alcohol due to all the scientific studies that that say it is not uh worth the health benefits associated with it.1:48 So
Marshall Lisenby0:00 That's a very interesting point, Luca.0:01 And when you kind of think about that that big difference with about that 20% difference in alcohol consumption from the 80s to now, I think one of like the most significant aspects of that is kind of the crackdown on i advertisement um um policies that has happened in the last uh 40 to 50 years that has really prevented alcohol from kind of getting an edge in the consumer market, especially with the youth.0:20 Um and I think that's kind of why we're seeing those decreasing uh those decreas decreasing percentages because alcohol consumption is not as um popular in the uh the the the younger populations.0:30 But in replace of that, there are other um new products like um tobacco pouches like Zen and and and vaping products and nicotine products mainly I would say that have kind of filled in that void um that don't have as much restrictions on them right now that have really been attacking the the those younger audiences and kind of taking away that money and that interest away from alcohol, which is kind of and what I would say has led to that decrease in consumption in uh the United States populations.
Graham Forgey0:00 Many people ask why is alcohol consumption going down in the US?0:05 I believe it's because of advertising.0:07 Less and less companies are advertising to young adults for drinking alcohol.0:13 The market has shifted into vape products and nicotine products specifically.0:18 If you look at our parents' generation, they had models, celebrities, everyone and every star in the world was advertising for alcohol companies.0:29 In addition, the drinking age was also 18 years old, so that opened up a larger market at a at a younger time, so they got used to it earlier.0:39 Now they're st now the companies are fading away from alcohol into nicotine products.