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Graham Forgey on US Alcohol Consumption at Record Lows
Graham Forgey
US Alcohol Consumption at Record Lows
Claims and stances
0:00
Graham Forgey strongly supports: The crackdown on alcohol advertising policies over the last several decades has significantly reduced the appeal of alcohol to younger consumers and prevented it from gaining a market edge.
0:29
Graham Forgey strongly supports: The increase in the legal drinking age from 18 to 21 has reduced the size of the alcohol market and prevented younger people from developing early drinking habits.
Transcript
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Many people ask why is alcohol consumption going down in the US?
0:05
I believe it's because of advertising.
0:07
Less and less companies are advertising to young adults for drinking alcohol.
0:13
The market has shifted into vape products and nicotine products specifically.
0:18
If you look at our parents' generation, they had models, celebrities, everyone and every star in the world was advertising for alcohol companies.
0:29
In addition, the drinking age was also 18 years old, so that opened up a larger market at a at a younger time, so they got used to it earlier.
0:39
Now they're st now the companies are fading away from alcohol into nicotine products.