Luca Pietro on Smuckers vs Trader Joes
Luca Pietro
Smuckers vs Trader Joes
Claims and stances
Transcript
- 0:00 Smuckers is suing Trader Joe's for their uncrustable dupe that they're selling in their store right now.
- 0:07 Um the Trader Joe's equivalent of whatever the incrustable, the peanut butter jelly sandwich that everyone knew and ate growing up as a kid.
- 0:15 Uh I think this is pretty interesting because Trader Joe's is kind of known for having their entire product line that is super similar to the big name brands.
- 0:22 They have their own Oreos, they have their own kinds of cookies, they have their own different kinds of chips like Takis, um, as well as tons of other stuff that's all like the Trader Joe's brand.
- 0:32 So it's interesting to see now companies like Smuckers are finally have enough with it.
- 0:37 And I think the the fact that Trader Joe's is known as a healthier space uh grocery store, that more people are gonna be buying their incrustables versus the generic name brand.
- 0:48 So I think that's pretty interesting to see.
- 0:50 Um and interesting to see if they have any more backlash from other big corporations.
- 0:55 Um the snack market's pretty consolidated, consolidated amongst a few big names, so um I'm sure there'll be more in the future, but it's interesting to see now.
- 1:04 Um Smuckers is suing them for not only the the damage that they incurred, but also for all of the money that they made selling this product.
- 1:13 So interesting to see where that ends up.